Hill, Holliday and Arnold Fail to Convert

BOSTON The region’s two largest agencies, Havas’ Arnold and Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, failed to convert this week in reviews for, respectively, Pfizer and the Greater New York Toyota Dealers Association.

Arnold, pitching out of its New York office, was a finalist in separate reviews held by Pfizer for ceative chores on its Bextra and Zoloft brands. Bextra went to Interpublic Group’s McCann-Erickson while Zoloft chose Publicis Groupe’s Kaplan Thaler. Each account was worth an estimated $50-75 million.

Arnold remains a finalist for Pfizer’s Celebrex in a showdown with Kaplan Thaler. Pfizer spent $80 million to advertise Celebrex last year, per TNS Media Intelligence/CMR.

Hill, Holliday’s New York outpost, helmed by president Brian Carty, presented to the Toyota Dealers on Tuesday. Sources said the client has opted to stay with incumbent Saatchi & Saatchi in New York, a Publicis Groupe shop. Grey Global Group’s Grey and Wolf Group awere also finalists. The client spent $80 million on ads last year.

Arnold and Hill, Holliday, both headquartered in Boston, have registered mixed new-business results this year. Arnold won Amtrak and high-end flooring provider Pergo, but previously came up short for the American Heart Association and Nikon. Hill, Holliday scored assignments from Dell Computer and AOL Time Warner, but failed to convert in contests for America Online, Six Flags and Andrew Jergens.

This story updates an item posted earlier today.