Hill, Holliday Among Brokerage Hopefuls

NEW YORK Three agencies are vying for creative chores on the $25-30 million ad account of investment brokerage Edward Jones, according to sources.

The contenders are Wolf Group, Kirshenbaum Bond & Partners and Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, sources said. Boston-based Hill, Holliday is pitching out of its New York office. The other two shops are based in New York.

Agency executives will travel to the client’s St. Louis headquarters early next week, where they will receive a strategic assignment before final presentations, a source said. A decision is expected at the end of October.

The brokerage is searching for an agency to handle consumer advertising, direct-response creative and interactive work in North America and the U.K., consultant Randy Lindel has said.

Neither the client nor consultant could be reached for comment.

Media planning and buying, which is handled by Omnicom Group’s PHD, is not part of the review.