Hill, Holliday To Air New Popeyes Ads 4 Spots Introduce Redd And Zeke, The Men In Black Of Chicken

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Hill, Holliday/Altschiller will reposition Popeyes Chicken & Biscuits from a purveyor of Cajun-style fast food to an outlet that provides superior tasting fare in general.
Four humorous 30-second TV spots, which break in June with $20 million in media support, introduce two G-men-like characters, Redd and Zeke. Their absurd mission: “To save the world from bland chicken,” according to Rob Reilly, senior copywriter, who developed the campaign with senior art director Mike Goldberg.
In one spot, Redd and Zeke pull urgently into a construction site where a group of beefy workers are eating lunch.

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