Hill, Holliday Ads Promote New England Storm

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Hill, Holliday, Connors, Cosmopulos’ first campaign for the New England Storm of the Women’s Professional Football League contrasts idyllic images with smashmouth copy.

Tagged “It’s our turn to play,” four 30-second TV commercials open with stock footage of clouds, sunsets, the sea or fields of flowers. A woman’s voice, at first serene and introspective but building in intensity, delivers a series of unexpected punch lines to underscore the serious competition and hard-hitting action the Storm hopes to deliver.

One execution, “Shore,” shows a woman gazing into the ocean as the voiceover says: “What makes me feel like a woman? That’s...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in