Hill, Holliday Ads Promote New England Storm

Hill, Holliday, Connors, Cosmopulos’ first campaign for the New England Storm of the Women’s Professional Football League contrasts idyllic images with smashmouth copy.

Tagged “It’s our turn to play,” four 30-second TV commercials open with stock footage of clouds, sunsets, the sea or fields of flowers. A woman’s voice, at first serene and introspective but building in intensity, delivers a series of unexpected punch lines to underscore the serious competition and hard-hitting action the Storm hopes to deliver.

One execution, “Shore,” shows a woman gazing into the ocean as the voiceover says: “What makes me feel like a woman? That’s simple.