Hill, Holliday Ads Promote New England Storm

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Hill, Holliday, Connors, Cosmopulos’ first campaign for the New England Storm of the Women’s Professional Football League contrasts idyllic images with smashmouth copy.

Tagged “It’s our turn to play,” four 30-second TV commercials open with stock footage of clouds, sunsets, the sea or fields of flowers. A woman’s voice, at first serene and introspective but building in intensity, delivers a series of unexpected punch lines to underscore the serious competition and hard-hitting action the Storm hopes to deliver.

One execution, “Shore,” shows a woman gazing into the ocean as the voiceover says: “What makes me feel like a woman? That’s...



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