Hill, Holliday Adds More Dunkin'

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Interpublic Group’s Hill, Holliday has expanded its relationship with Dunkin’ Donuts, adding digital media planning and buying for the client, which had previously used Studiocom for those duties.

Boston-based Hill, Holliday was already the chain’s lead shop for traditional creative and media chores, so the move effectively constitutes an overall media consolidation.

“Consumers don’t think of online as a separate element of the brand experience. By thinking about the consumer experience consistently across all media channels, we can drive greater impact and ultimately higher ROI for the Dunkin’ brand,” said Baba Shetty, the shop’s chief media officer, in a statement.

The company’s most

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