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boston—Hill, Holliday, Connors, Cosmopulos’ first campaign for The Pinehills is designed to persuade baby boomers to purchase homes in the upscale planned com munity. It employs the tagline, “You could get used to this.”
A print ad bears the headline, “Coincidence?” It features a montage of crisp photographs of a watering can, a golf ball on a tee and the circular window of a house.
Copy reads, “Exceptional homes. Breathtaking views. Championship golf. Surrounded by 3,000 acres of towering pines.
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