Hill, Holliday, Connors, Cosmopulos continues to take bites out of Mullen.
The agencies are rivals, though they are both owned by the Interpublic Group of Cos. in New York. Last week, Hill, Holliday in Boston said it had hired senior-level creative and account management talent from its sister shop in Wenham, Mass.
Joining are group creative director Spencer Deadrick and account supervisor Stephen Larkin. Both are vice presidents. Larkin, who reports to executive vice president Jean Manasian, will work on the Broadwing Communications and Bow Street accounts, according to agency representative Eric Fehrnstrom.
In the creative department Deadrick will reunite with George Goetz, a writer also lured from Mullen in recent months. Goetz and Deadrick will run a group devoted to the creation of FleetFinancial Group’s first branding initiative since completing its takeover of BankBoston.
In his last year at Mullen, Deadrick worked on launch campaigns for Oxygen Media and Insurance.com, he said.
Also newly assigned to the Fleet creative team are copywriter Chris DeCarlo, recruited from Clarke Goward in Boston and Anthony Rizutto, an art director from Northlich in Cincinnati. DeCarlo had worked with Deadrick when the latter was a creative director at Clarke Goward prior to moving to Mullen in February 1998.
Driving the rush of creative hires at Hill, Holliday is creative manager Kelly Fallon. All group creative directors at Hill, Holliday have reported to agency president Fred Bertino since the departure earlier this year of chief creative officer John Doig. There is no plan to replace Doig immediately.