HIGHWAY ROBBERY

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Good advertising ideas get swiped all the time, but usually not thisliterally.

“We want our advertising to get attention, be effective and be seen, yes. But stolen?” said David Blum, vice president of Eisner Communications in Baltimore.

Yes, stolen. Last week, representatives of Eisner were alarmed to find their outdoor display for local client Mr. Tire’s new Web site, featuring a yellow sportscar and posted along a major avenue in the Northeast section of Baltimore, was missing in action.



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