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$5-10 Mil. Multimedia Campaign Is Planned
SAN FRANCISCO–Highway One has landed a $5-10 million advertising and marketing account from online loyalty marketing program developer Netcentives, following a brief review that included several undisclosed West Coast agencies.
Wilton, Conn.-based Blau Marketing Technologies’ San Francisco office previously handled the account, but did not participate in the review.
Highway One, Sausalito, Calif., will promote Netcentives’ ClickRewards program, which offers consumers frequent flyer miles when they make purchases through Web sites including OfficeMax.com,
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