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The Detroit office of Doner is the new creative and media lead for Highmark Health, a Pittsburgh, Penn.-based health care provider, following a review.
The MDC Partners agency replaces the Pittsburgh office of Mullen, which had the business for 15 years and will close in March following the account loss. Annual media spending totals $35 million, with 80 percent of that being spent in the western Pennsylvania market. A three-year contract will begin Feb. 1.
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