Elevate to New Heights With This CBD Brand

The New York brand was named after the High Line

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chris Roth entered the cannabis space while working at an investment bank. The idea for Highline Wellness, a natural CBD company, sparked when Roth latched onto an opportunity to introduce people to CBD in New York. The company’s goal is to provide products that effectively give consumers access to a happy and healthier state of mind. “Supplying products that improve quality of life; that is our North Star,” Roth tells host Ian Wishingrad in the latest episode of I’m With the Brand.

Hear all about Roth’s mission to change the negative stigma surrounding cannabis in this week’s episode.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in