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Boaters, Anglers Assign $6 Mil. Account
DALLAS–The Richards Group has netted the $6 million account of the Recreational Boating & Fishing Foundation.
The nonprofit organization, based in Alexandria, Va., awarded its inaugural advertising contract to the Dallas shop after reviewing presentations by Austin Kelley Advertising in Atlanta and Loeffler Ketchum Mountjoy in Charlotte, N.C.
Pile and Co., the Boston consultancy, conducted the review.
“The Richards Group offers RB&FF’s stakeholders exactly the right combination of skills–creative, media, strategic–to enable us to build an exceptional national campaign,” said foundation president Bruce Matthews.
The campaign aims to increase the awareness of the values associated with the American traditions of boating and fishing.







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