High Karate

Don’t mess with Montgomery Zukerman Davis.
In an effort to practice what it preaches about strategy, the Indianapolis agency is holding weekly karate lessons in its basement lounge. The classes stem from the shop’s efforts to foster a philosophy and culture based partly on the writings of Eastern thinkers such as Sun Tzu, author of The Art of War.
“Since we’re practicing this businesswise, we should know about the art it was created for,” said Peter Pitts, vice president and director of strategic planning and marketing. “The only way of changing our business was changing ourselves.”
Each Tuesday, Kay Myers of a local self defense school leads MZD employees in a one-hour session of kicks and punches in the hope that it will help them better carry out the agency’s mission statement:
“We are strategic tigers, who help clients know what to do next through bold initiative, killer strategic thinking and breakthrough brand building.”
Pitts said clients are often brought in to watch or take part.
“When we say we’re going to kick ass for our clients, we literally mean it,” Pitts said.
-Trevor Jensen