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With consumers feeling the pinch ahead of another Christmas shopping period where money is tight, off-price apparel and homeware retailer TK Maxx wants shoppers to feel confident in their fashion buys telling them to “Nail Christmas for Less.”
The energetic 77-second “Christmas Nailed” spot from W+K London tells the story of Sam, who is congratulated by her father and family with a high five when he learns she has been Christmas shopping at TK Maxx. This sets off the rest of her town, people, pets and post boxes, who all want to do the same.