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Holloway Begins to Build a Team to Strengthen Creative
BOSTON–“React. Don’t analyze.” Account planner Justin Holloway tapes that message to the wall as he gauges consumer response to a brand or ads in development. Meeting consumers where they live instead of at focus groups, is one way Holloway gains the information necessary to help creative development.
The executive vice president, who joined Hill, Holliday, Connors, Cosmopulos, Boston, in November from Hal Riney & Co., said he hired a partner last week to help him build the planning capability in the next two years.
Joining Holloway as the assistant director of account planning is Frederick “Fritz” Kuhn from GSD&M in Austin, Texas.
Kuhn expects to arrive in Boston next week.
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