Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Gear Maker Takes Aim at Soccer’s Grunts
LOS ANGELES–Italian soccer shoe and apparel maker Diadora whips wimpy American players into shape in a series of three boot-camp-themed ads from Hammerquist
& Halverson.
“From this point forward, there are no individuals. That mullet, son? It goes, too,” reads the first ad, showing players lining up in jockstraps to receive Diadora gear from a mustachioed Italian coach/
drill sergeant. In the other ads, the coach lambastes the grunts as they clean their cleats and inspects the shoes as the first game approaches.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in