HGTV Cuts to Seven

NEW YORK — Home & Garden Television has narrowed its review for its $10-12 million account to seven agencies, the client said.

The shops are Interpublic Group’s Fitzgerald + Co. in Atlanta; MARC USA and Cramer-Krasselt in Chicago; Doner in Southfield, Mich.; and DeVito/Verdi, Kirshenbaum Bond & Partners and IPG’s Hill, Holliday, Connors, Cosmopulos, all New York, according to HGTV vice president of marketing Michael Boyd.

Eight-year incumbent Lewis Communications, Birmingham, Ala., is assisting with the transition, but is not pitching the account, the agency and client said. The cable TV network, owned by W.E. Scripps in Knoxville, Tenn., launched the review last month [Adweek, Oct. 7].

HGTV marketing executives will visit the contenders for chemistry meetings next week. The list will then be narrowed to three or four shops that will present ideas to the client in December. A decision is expected by year’s end, said Boyd.

Search consultancy AAR Group of New York is overseeing the process.