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The Romann Group is in a decidedly New York state of mind with its new $2 million print and outdoor campaign for Sports New York, a regional Web site aimed at die-hard New York-area sports fans.
“It’s almost like a neighborhood sports bar,” said Gad Romann, the New York shop’s creative director, of the site.
The ads are colored in-your-face red and play off the stuff that local sports fans’ dreams are made of.

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