The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
There’s a good reason why marketers invoke David Ogilvy’s declaration that the consumer “is not a moron”: It’s hard to sell things to people with whom you have no fellow-feeling. Corporate executives’ esteem for the intelligence of their customers has its ups and downs, though. During the recent boom, CEOs and consumers shared a sense there was no limit to prosperity.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in