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Hewlett-Packard has signed a multiyear deal with the NBA to become the league’s official partner in the personal computer and printing categories. The global deal will see activation in the U.S., Canada, Latin America, Europe, India and the Middle East.
HP replaces Lenovo in the PC category. Lenovo, which is based in Beijing, signed a deal with the NBA in 2006, and will still partner with the league in China. Lenovo had replaced Dell, which signed a deal with the NBA in 2002.
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