Heterogeneous Opinions On a Homosexual Avowal

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Rosie O’Donnell’s recent disclosure that she’s a lesbian was a national event, even to the extent of inspiring an opinion poll about its consequences. As you can see from the chart, reflecting the Witeck-Combs/Harris Interactive poll, 80 percent of consumers will be neither more nor less likely to buy O’Donnell-endorsed brands now that she’s made her declaration.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in