He's No Regular 'Joe' College

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DDB Needham Dallas has embodied what it feels is the essence of National Collegiate Athletic Association football’s passion-and it ain’t pretty.
In the first of a series of 14 planned TV and radio spots airing during game telecasts, the “I Love the NCAA” branding campaign has introduced audiences to a fan called “Joe,” who takes a keen interest in the sport.
Already painted in full red and blue body paint, the hefty fan also screams, yells and shows off an NCAA logo on his ample belly.

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