He’s Alive! Kool-Aid Man’s Tears Resurrect Mr. Peanut in Planters Super Bowl Spot

#RIPeanut no more—bring on #BabyNut

Mr. Peanut—as a baby—comes back to life in the Planters spot

By Diana Pearl

February 2, 2020

Mr. Peanut is back.

Diana Pearl

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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