Hertz Learns Value of Sharing in Purchase Cycle

Travel is an experience people like to discuss with their friends as they share the details of where they’re going and how they’ll get there. Hertz knew customers’ social activity and conversations were impacting purchase decisions but the company didn’t know how much until now. A new study for the car rental company shows consumers who engaged in social conversations around Hertz were 30 percent more likely to make a purchase than those who didn’t engage in social conversations.