Hershey Shifts to Arnold, NCP

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

NEW YORK Hershey said it has tapped Havas’ Arnold and independent North Castle Partners as lead creative agencies on its U.S. confectionery and snack businesses without a review.

The client in Hershey, Pa., spent about $155 million on ads last year and nearly $100 million through the first half of 2005, per Nielsen Monitor-Plus. (One source pegged Arnold’s share at roughly two-thirds of the overall business.)

The work had previously been handled mainly by WPP Group’s Ogilvy & Mather (which had Hershey’s Kisses and Reese’s) and Omnicom Group’s DDB (which worked on Kit Kat and the namesake Hershey bar, among others), both in New York.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in