Hershey to Consumers: Have Fun With Your Food New Twizzlers Spots From DDB Urge Viewers to 'Play First. Eat Later.'

NEW YORK-Hershey Foods is repositioning Twizzlers to emphasize the brand’s playful qualities in a new campaign from DDB breaking today.

The three 30-second, live-action spots—two for Twizzlers Twisters and one for Pull and Peel candy—mark a departure from 15 years of animated executions.

In the first commercial, a man stands on a desk, entertaining co-workers with an impersonation of their boss.

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