Herschell Gordon Lewis: Direct Marketing Renaissance Man

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Herschell Gordon Lewis’ name may be familiar to cult movie fans who know his 1963 flick Blood Feast. Lewis is known in some circles as the 'Godfather of Gore,' for his influence on the splatter film genre. Lewis even got a shout out in last year’s hit movie Juno, which featured a shot of a scene from his film Wizard of Gore.

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