Herman Leads Digital at KBS+P

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Kirshenbaum Bond Senecal + Partners is promoting Darren Herman to the newly created position of chief digital media officer.
 
Herman, 27, has held dual roles as head of digital media at The Media Kitchen and president of Varick Media Management, a demand-side platform he started 15 months ago. With his new role, Herman will give up operational duties at Varick, which is the MDC Partners play in buying ads across new real-time bidding exchanges.
 
“KBS+P is known for its big, sexy branding clients,” Herman said.

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