Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running next to them. It's a serious concern that advertisers and Wall Street insiders raised with Adweek last week, and one that Twitter has been quietly trying to manage.

The problem is largely a technological one: how to police hundreds of millions of accounts, 10 million of which could be devoted to pornography, according to one Wall Streeter's estimates.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in