Here's Why This Film Is Partnering With a Threesome Dating App at SXSW

The Unicorn takes a page from Ex Machina's playbook

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In 2015, Alex Garland’s Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn’t a potential match at all but a way for you to learn about the film.

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