Here’s Why These Advertising Giants and Mothers Are Bringing Their Daughters on Stage at Cannes

A new perspective on work-life balance

Sophie Lefebure, daughter of Pum Lefebure, helped create the logo for the panel. Courtesy of Pum Lefebure

Last year for Mother’s Day New York Magazine interviewed 11 kids about what it’s like to have a mom who is also a boss. Sophie Lefebure, daughter of Pum Lefebure, co-founder and chief creative officer of Washington D.C.-based Design Army, was among the children interviewed. Her answers inspired Goodby Silverstein & Partners chief creative officer Margaret Johnson to create a panel that will cover the perspective of girls and what they think of powerful women in advertising.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.