Here's Why Burger King Revamped Its Packaging

Making the brand consistent globally

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Updated packaging design seems to be the latest trend among fast-food chains—McDonald's and KFC recently refreshed theirs—and earlier this month Burger King tapped Turner Duckworth's London office for a revamp of its own. 

The new packaging is part of an overall brand strategy for Burger King, which is trying to position itself more uniformly on a global scale, according to a spokeswoman for the brand. 

"For decades, Burger King restaurants have been recognized globally as a leading, iconic brand," said the spokeswoman.

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