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In September, the media converged in Midtown Manhattan for a press conference with an outspoken, controversial celebrity with orange hair. He would take questions, the PR people promised. He would even do a little song and dance. 

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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