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Without in-person experiences, brands have seen success in the past year by hosting activations in virtual worlds—accessible using VR headsets like the Oculus Quest, or simply through a phone or laptop.
South by Southwest (SXSW), the Austin, Texas-based conglomeration of music, film and interactive festivals, is being held entirely online this week. Known among marketers for its inspiring content, networking opportunities and flashy brand activations, the event used virtual reality to recreate some of those in-person
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