Here’s What the VR Experience at SXSW Looks Like

The all-online festival has hosted panels, meetups and concerts in its virtual reality world

cartoon image showing a virtual festival with people playing music
Attendees don VR headsets and an avatar to step into music venues and meetups. SXSW

Without in-person experiences, brands have seen success in the past year by hosting activations in virtual worlds—accessible using VR headsets like the Oculus Quest, or simply through a phone or laptop.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.