Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
You've probably never heard the name of Earl R. Dean. Or, for that matter, the Root Glass Company of Terre Haute, Ind. But there's a good chance that you've held their signature product in your hand. After all, 300 billion of them were produced in the century since its invention.
It's Cola-Cola—no, not the drink, but the bottle it comes in.
Variously known as the Hobble-skirt bottle or the Mae West bottle (but usually just the contour bottle), Coke's green-glass container is probably the most famous piece of packaging in American history.