Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Women’s History Month kicks off today and, while the annual commemoration started in 1987, this year’s observance—coming as it does in the wake of #MeToo—is especially pressing and consequential. It follows that brands planning tie-ins to the event can expect to be under greater scrutiny than usual. So it’s a good bet that heads will turn with the unveiling of “Rising to the Occasion,” a just-announced activation from PepsiCo-owned