Here's What Designers Think of Stacy's Pita Chips' Special Packaging for Women's History Month

Avant garde—or a collection of clichés?

Women’s History Month kicks off today and, while the annual commemoration started in 1987, this year’s observance—coming as it does in the wake of #MeToo—is especially pressing and consequential. It follows that brands planning tie-ins to the event can expect to be under greater scrutiny than usual. So it’s a good bet that heads will turn with the unveiling of “Rising to the Occasion,” a just-announced activation from PepsiCo-owned Stacy’s Pita Chips that includes a limited-edition series of special packaging.