Here’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for Women’s History Month

Avant garde—or a collection of clichés?

The bags are meant to symbolize the triad of 'core values' behind the brand: celebrating, supporting and advancing women. Stacy's Pita Chips

Women’s History Month kicks off today and, while the annual commemoration started in 1987, this year’s observance—coming as it does in the wake of #MeToo—is especially pressing and consequential. It follows that brands planning tie-ins to the event can expect to be under greater scrutiny than usual. So it’s a good bet that heads will turn with the unveiling of “Rising to the Occasion,” a just-announced activation from PepsiCo-owned Stacy’s Pita Chips that includes a limited-edition series of special packaging.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.