Here's What 25 Top CMOs Planned at Cannes to Fix the Industry's Growth Issue

Insights from the ANA, including Mastercard, Unilever and J&J

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CANNES, France—On Wednesday morning, 25 CMOs leading some of the world’s largest brands convened for the first CMO Growth Council at the Cannes Lions Festival of Creativity. The point was to brainstorm ways for brands to drive real, sustainable, long-term growth. Even if the marketers only move the needle one percent, the result could be $500 billion in incremental revenue over a three-year period, noted president and CEO of the ANA Bob Lodice.

“Growth is what everybody talks about, but few truly achieve the way we need to do on a sustainable long-term basis,” said Lodice.



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