Here's the Story Behind Deadpool's Incredible Blu-ray Takeover at Walmart

Fox Home Entertainment asked itself, 'What would Deadpool do?'


When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers.

Who had created this amazing in-store activation, and how did such a sweeping takeover—entailing new, customized cover sleeves for The Terminator, Predator, Office Space, Fight Club and many more—come about?

Well, now we know. The short answer is that it was a collaboration between the in-house teams at Fox Home Entertainment and Los Angeles creative agency Neuron

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