The Inside Story of How Mr. Peanut Learned to Dab, and Got Nominated for a Shorty Award

New video aims to up mascot's chances


It’s not often that a peanut makes news, but just in case you missed it, it happened over Thanksgiving.

Mr. Peanut—Planters’ monocle-wearing, top-hatted mascot—had taken his place atop the Nutmobile in the Macy’s Thanksgiving Day Parade. Like countless other brand mascots at the event, Mr. Peanut spent his time bowing, waving and variously acknowledging the 3.5 million people lining the parade’s two-mile route through Manhattan.

Unlike those other mascots, however, Mr. Peanut had been practicing a special move—right as the Nutmobile rolled past the Macy’s store in Herald Square, Mr.

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