The Inside Story of How Mr. Peanut Learned to Dab, and Got Nominated for a Shorty Award

New video aims to up mascot's chances

The Planters' mascot learns to dab before the Macy's parade. Planters

It’s not often that a peanut makes news, but just in case you missed it, it happened over Thanksgiving.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.