Here's the 30-Second Censored Version of Devour's 'Food Porn' Super Bowl Spot

The ad will appear during the third quarter

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Devour created two versions of its Super Bowl spot, a longer spot that uses the word “porn” and a shorter version that doesn’t, since the word “porn” isn’t supposed to be uttered during a Big Game spot. The Kraft-Heinz brand released the longer version of the ad earlier this month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in