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Devour created two versions of its Super Bowl spot, a longer spot that uses the word “porn” and a shorter version that doesn’t, since the word “porn” isn’t supposed to be uttered during a Big Game spot. The Kraft-Heinz brand released the longer version of the ad earlier this month. Today, the company has unveiled the shorter 30-second spot that will run during the third quarter of the Super Bowl.
“Some may say our new commercial is too hot for TV,” said Katy Marshall, marketing and sales lead for Springboard brands at Kraft Heinz, in a statement, as Adweek previously reported.
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