Here’s The Story Behind Hamburger Helper’s Viral Mixtape

'Watch the Stove' has been played over 4 million times

On Friday Hamburger Helper dropped a five track mixtape, "Watch the Stove." By Monday morning the brand had garnered 432,660,000 social impressions and 4,086,000 plays on SoundCloud. The response was almost unanimous; Hamburger Helper's album was a hit.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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