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Following its rebrand from Uncle Ben’s, Mars Food has released the first global campaign for Ben’s Original which aims to highlight the brands commitment to inclusion.
The global “Everyone’s Original” campaign has been created by The&Partnership and features six real but diversely chosen households of people, both family and friends, at their dinner tables enjoying their meals featuring Ben’s Original jasmine rice.
“We’re All Original Recipes” is the name of the first commercial, which is based around what each household would do using a pouch of Ben’s Original rice, outlined by each during a three-minute online film.
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