Here's How Cannabis Brand Eaze Has Adjusted to a Post-CCPA World

Privacy management is a 'thankless job,' says marketing lead Sheena Shiravi

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The implementation of the California Consumer Privacy Act has meant another complex layer for the legal department of the California-based medical cannabis brand Eaze.

Eaze, which was founded in 2014 which has already been working to navigate the highly regulated world of cannabis sales. Sheena Shiravi, the senior director of marketing at the San Francisco-based brand, said the company made a privacy hire to help the company comply with California’s regulation, which gives customers the right to see and manage the data that brands collect about them.

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