Here's How Bud Light Designed 200,000 Different Colorful Cans for Music Festivalgoers

Using HP technology

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Individualized packaging seems to be the latest trend for beverage giants like Diet Coke and Absolut, and now Bud Light is getting in on the action and bringing it to the U.S. The beer behemoth created 200,000 different cans, variations on 31 designs, using vertical-printing technology from HP.

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