Here's a Peek Under the Plastic of Natural Light's Record-Breaking Water Slide

How do you combine beer with wet people sliding down a mountain? Very carefully.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If all goes according to plan today, a bit of history (both the sporting and the marketing kind) will be made on a grassy slope in Davis, West Virginia. Preparation has been going on for weeks—a mix of public relations, event planning and no small amount of physical engineering. After all, when a company sets out to build the world’s longest plastic water slide, there’s no room for screwups.

The company is Natural Light, the 44-year-old low-cal sibling to Budweiser.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in