Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
If all goes according to plan today, a bit of history (both the sporting and the marketing kind) will be made on a grassy slope in Davis, West Virginia. Preparation has been going on for weeks—a mix of public relations, event planning and no small amount of physical engineering. After all, when a company sets out to build the world’s longest plastic water slide, there’s no room for screwups.
The company is Natural Light, the 44-year-old low-cal sibling to Budweiser.