Here’s Why Your Favorite Brands Are Making Their Own Emoticons

Mentos, Coca-Cola, GE, Comedy Central and more

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Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans to use. Mentos isn't alone. As communication on mobile devices has become more image-based—through the use of emoticons, emojis and stickers—brands like Ikea, Coca-Cola, General Electric, Comedy Central and others have created their own branded emoticons to engage audiences in a new way.

There are nearly 2 billion smartphone users worldwide, according to eMarketer data.

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