Here’s How Far Super Bowl Marketing Has Come in Its 50-Year History

Timeline: the Big Game by the numbers

During the first Super Bowl a half-century ago, Green Bay Packers coach Vince Lombardi threw a fit when the second-half kickoff had to be done over. The reason? NBC held off returning to the game until after it aired a commercial for Winston cigarettes. It was an embarrassing moment but also a harbinger of things to come, as the game would become the single most important event in advertising.